Video 6 – Creating Your Story and Designing a Landing Page

Introduction

• Take care of 2 things, the marketing and the “checklist” to get a good quality score
• Ignore the “story” at your own peril!
• There is only one reason you’re sending traffic to this page…don’t forget it.

Landing Pages

• Long form sales letter
• Testimonial or social proof
• Review/comparison site
• “Clone” site
• Our focus will be the testimonial

Landing Pages

• Thin affiliate pages can’t survive any longer
• Must have specific requirements to pass the quality score hurdle
• You only want to do JUST ENOUGH work to get things going

Landing Page Requirements

• Home – paragraph of introduction, links to everything else, ideally no one even visits here – Or … don’t even have it
• Blog – set up a blog and make 2-3 posts to start with
• Themed landing pages with keyword phrase in H1 tags and bolded in at least one spot

Landing Page Requirements

• Content – Main content link page with each article getting its own page. 5-10 articles with 400-600 words each
• Resources – link from main content page out to authority sites .edu, .gov, wikipedia etc.

Landing Page Summary

• Build a small home page – one paragraph + all the links
• Add a blog – 2 -3 posts
• Add an about page
• Add a contact page
• Add a privacy page

Landing Page Summary

• Add a content/resource page with links to a new page with each of your articles, and links out to authority sites
• Add as many landing pages as you have themes

The Story

• Take a step back…put yourself in the searchers’ shoes
• Why are they searching? Who are they?
• What is the “problem” they’re trying to solve?
• Show them how you’ve solved it, and what worked for you
• Key off of emotion when you can

The Story

• Create your “character” around your potential customer
• “I tried this, then I tried this…this finally worked”
• Pictures
• The “date” trick
• See the PDF for great detail and examples
• CALL TO ACTION

The Story

• Everything must work in concert
• Keyword, ad, landing page, offer
• Themes for landing pages

This section deals with creating effective landing pages, the page that your visitors will see after they click on your Adwords ad.

In this section Steve goes through his and Tim’s strategy in creating these landing pages. Both of them prefer different strategies.  One prefers to sent the visitor directly to the affiliate, the other prefers to capture the visitor’s email before sending them to the affiliate.

This section is basically about writing copy and preparing your page to get visitors to take action, whether to click your affiliate link or for them to opt in their name and email address.

This section is done very well about how to create effective PPC landing pages with different strategies.

It’s very important to create effective landing pages that get visitors to click on the affiliate link or for them to opt in their email.  The money is in the list. It’s easier to sell to a current customer than to a new one.

The copywriting methods used in this section are very easy to understand and very effective. These landing pages that you create are only good if you follow through with this course.