Video 12 – What Can Go Wrong and How to Fix it

What Can Go Wrong

• Not enough/no clicks
• not enough searches on the keywords. or your bid/ad etc. is not good enough
• Look at CTR’s, especially high impression kw’s…Write better ads
• Look at positions and adjust based on recommendations
• Add Keywords
• Possibly the click inventory isn’t there

What Can Go Wrong

• No sales
• Examine stats to see if people are visiting the offer page, you’d like to see 10-30%
• If they aren’t…landing page is the problem
• If they are…the clickbank product’s sales page is the problem
• Possibility that this “Story” won’t work here.

What Can Go Wrong

• Clicks too expensive
• Lower your bid gradually, see what that does to conversions
• Work on CTR
• Conversions need to be higher, so adjust the landing page…track/test visitors tothe offer page
• Possibly the “math” just won’t work

What Can Go Wrong

• Google starts asking for .50-1.50 per click
• Usually means you need to repeat the kw in the ad or url somewhere (preferably
• both), could also require more keyword presence on landing page
• Google starts asking for 5.00-10.00 per click – Beware of the secret keyword list
• Usually means landing page is the problem, requiring more keyword presence

What Can Go Wrong

• The SLAP!
• Delete campaign, move to new domain, redo the campaign
• Ads disapproved
• Usually can just delete the disapproved one and resubmit the exact same one,
• but also add a revision to split test

What Can Go Wrong

• A “final” warning letter
• STOP what you’re doing
• Always have 2 Adwords accounts
• CTR drops suddenly
• Check the competition
• Usually someone has copied your ad, or outbid you dramatically
• Usually, you can outlast them if it’s you’re outbid

What Can Go Wrong

• A “final” warning letter
• STOP what you’re doing
• Always have 2 Adwords accounts
• CTR drops suddenly
• Check the competition
• Usually someone has copied your ad, or outbid you dramatically
• Usually, you can outlast them if it’s you’re outbid

What Can Go Wrong

• Impressions and clicks drop suddenly
• Usually means a “slap” of some kind
• Use adwords editor to check for inactive

This section is about what to do just in case if you run into any problems. Nothing is guaranteed and you have to accept the fact that you might encounter a problem with your campaigns.  This section provides some solutions when if you encounter problems. Even with this great training material, you are not guaranteed a completely error free process.

That is why I like this section and how Steve mentions some likely problems you might encounter and how to resolve them. Problems such as poor performing keywords, not enough clicks, not making sales, clicks too expensive, or getting the Google Slap. Not too many courses cover this part.