Video 11 – Scaling

Introduction

• You’ve found a campaign that’s profitable
• The idea is to get as much of the “same kind” of traffic as possible
• If it’s profitable, the more traffic you get, the more money you make!
• This is an ongoing process – repeat every week for early campaigns and every 30 days for mature ones

Keyword Expansion

• The list you saved from keyword research
• Use SpeedPPC – organized into themes
• Drill down of profitable terms using the same techniques in video 4, but using the keywords that make up 80% of your sales as the seed keyword

Keyword Expansion

• Web logs
• WEALTH of information!! Pay for 2 keywords and get priceless data on 100’s

Bid Optimization

• Every week for early campaigns
• Every month for mature campaigns
• Top positions reduce bid
• cost/conversions check
• eliminate keywords based on # of clicks and conversions

Content Network

• Isolate this from the search campaigns so you can more easily evaluate CTR’s etc.
• Start bid at 1/2 of what you’re bidding for the phrase/exact
• Create a campaign with the keywords that make up the top 80% of sales
• Select ONLY content network on campaign settings

Placement Campaigns

• Run your ads on others’ sites
• Use Adsense finder (Free) and get the top 10 sites for your top 5 keywords or so
• Also look at the top 10 adwords advertisers
• This is another reason I don’t want adsense on my landing pages!

Yahoo and Msn

• Pick keywords that make up 80% of your sales
• Move the ad/keyword/bids over to Yahoo and Msn
• Change the destination url so you can track it (keywordphrase-matchtype-M)
• Watch this closely! Not always a no brainer

Offline Advertising

• Newspaper
• Radio
• TV

Email Marketing

• Add an opt-in
• See our amazing PDF ad templates!!
• “rent” a list
• JV with others

SEO

• Use your PPC data…you paid for it!
• Load every profitable keyword into Market Samurai and analyze them to find
• opportunities
• Find something with 1000 searches per day or more and < 200,000 competing pages

This section covers how to go from making money part time to becoming a full time business making lots of money.

I liked this section because it actually goes into detail of how to scale up a campaign successfully. This is an overlooked part of internet marketing because not too many people understand how to do it properly.