Video 10 – Picking a “Winner”

Introduction

• Lose the losers as fast as you can!
• Spend the least amount possible to find them
• Identify the winner(s) and shift focus

Reasons To Walk

• You’ve reached your budget and no sales were made
• If overall conversion rate (# sales/ # clicks) is less than .025% after getting over 500 clicks
• If after getting over 500 clicks, you’ve spent more than 4x what you made in sales

Reasons To Pick A Winner

• Wait about a week (or at least 500 clicks) to “settle” the campaign down
• If overall conversion rate is greater than or equal to .05%
• If sales are equal to 50% of the total spend or more

Reasons To Hang In There

• Wait about a week (or at least 500 clicks) to “settle” the campaign down
• Overall conversion rate is over .025%
• If you’ve spent less than 4x your sales
• Keep optimizing and get at least another 250-500 clicks!

What Next?

• SCALE!!!!!!!
• Constant tweaking to increase profitablity
• Scaling suggestions in video 11
• Video 9’s management process
• 1st 30 days, do it every 2-3 days
• 2nd 30 days, do it once a week
• after 60 days, do it monthly

This section teaches you how to pick the winning campaigns and milking them for maximum profits. Learn the rules when stop campaigns that are loosing you money.

Most people loose money in PPC because they fail to stop these loosing campaigns in time.

I like this section because Steve goes into detail explaining step by step how many days you should wait before adjusting your campaigns, based on how well they are doing.

This section only makes sense once you have started your campaigns.